We believe positive energy breeds positive energy, a smile raises a smile, so for us our mantra to exceed expectations whilst laughing along the way is always mirrored by our clients and suppliers.
When our clients and suppliers feel our personality, share in our vision and drive, we can only prosper in an enjoyable working relationship and deliver great creative business solutions.
If you've met Jake you'll know all too well he says it as it is. The perfectionist in him doesn't allow it to be any other way. It’s a well known fact that Suits and Creatives don't see eye to eye all of the time but in our case Jakes' drive to improve the creative only enhances the final product and ensures there's some meat on the bone. This is no more evident than in an internal creative presentation when we hear "That's interesting. What else do you have?"
Jake is the main contributor to our ‘Sugar Rush Swear Box’, not for his bad language but for coming out with cliché sayings such as; ‘Square pegs into round holes’ and ‘All a bit Heath Robinson’ to name but a few.
Whilst he does appreciate the finer things in life, there is much more to his character than his 'Church's shoes', 'ostrich skin passport holder', 'pimp daddy Gucci bear skin' and 'Cartier addiction'. I could go on...
With his wealth of experience on both agency and client side, he brings a level headed strategic thinking to each brief ensuring the Creatives don't behave like Prima Donna’s.
As the MD, Jake ensures there's never a dull moment. You'll find him at the centre of the office banter, stirring away nicely, managing to never be on the receiving end. It was Jake that taught me 'managing' was a much nicer term than 'positive manipulation'. He explains "It's a skill Andy, something that takes years and years of perfection."
As you will see, Jake brings the yin to the yang and ensures that there is a healthy balance of working hard and playing hard. Our essence was founded on it.
by Andy.
